Many Christians have turned this verse into a generic blessing on all who read this book. But the same may be said of reading any book of the Bible. Or, they see it as a unique blessing which specifically refers to those who read this Book of Revelation. For some, it seems to almost become a magical formulation. [Strange that we need to say this, but when John wrote that verse, Christians did not have a Bible they could open up, and then read the last book to obtain this blessing.] But what we have here, in context, is the standard means by which the assembly heard the message written to them—that is, someone stood before the congregation and read it to them. We see this in these New Testament instructions: I charge you by the Lord that this epistle be read to all the brethren.--1 Thess. 5:27 And when this letter has been read among you, have it also read in the church of the Laodiceans; and see that you also read the letter from Laodicea.--Col. 4:1 John writes to seven churches, and in each church, someone would stand and read this to them. Read the letters to each of these churches, and imagine yourself reading these words before your fellow Christians. This blessing would give you much needed comfort and courage. The climax of this blessing is given to those who “hear”--That is, to those who heed this command to obey. New Living Translation God blesses the one who reads the words of this prophecy to the church, and he blesses all who listen to its message and obey what it says, for the time is near.